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Measurement and Product Adoption: B202

Learn methods and strategies for iterative product development that improve customer adoption and retention



This course examines iterative product development as a method for improving customer adoption and retention. Students will gain a mastery of iterative product development as a strategy for

(a) transforming market research into potential solutions,

(b) testing hypotheses about product improvements, and

(c) gaining validation for product adjustments.



Students will gain a comprehensive understanding of the concept of a minimum viable product, how to test the market in the early stages of product adoption, and the benefits and weaknesses of incremental product improvements. Students will gain an advanced understanding of concepts related to customer segmentation, cohort analysis, and churn in order to learn from market responses to product changes, increase customer retention, and expand customer adoption.

    Application requirements

    Candidates who apply for this course must have either

    • an MQF 6 level degree and at least 3 years of post-qualification experience, including management or supervisory experience;
    • or have at least 7 years of executive business management experience with an MQF 5 qualification.
    • English language competency at an IELTS 6.5 (or equivalent) is required of all applicants.
  • Accreditation: ECTS Accredited (EQF7)
  • Total workload: 250 hours
  • Requires extra purchases (outside texts, etc.): No, all materials included
  • ID verification: Required
  • Admission requirements: Application required
  • Minimum education requirement for students: Undergraduate
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