Learn methods and strategies for iterative product development that improve customer adoption and retention
This course examines iterative product development as a method for improving customer adoption and retention. Students will gain a mastery of iterative product development as a strategy for
(a) transforming market research into potential solutions,
(b) testing hypotheses about product improvements, and
(c) gaining validation for product adjustments.
Students will gain a comprehensive understanding of the concept of a minimum viable product, how to test the market in the early stages of product adoption, and the benefits and weaknesses of incremental product improvements. Students will gain an advanced understanding of concepts related to customer segmentation, cohort analysis, and churn in order to learn from market responses to product changes, increase customer retention, and expand customer adoption.
Candidates who apply for this course must have either