B
Business Marketing and Operations: B108

Key concepts of marketing for management strategy



This course explores the key concepts of marketing and how they fit into the larger context of management strategy and operational decisions. It presents both the practicals and the fundamentals of marketing activities in the light of contributions from behavioural science, economics, and statistics. The course provides managers and business leaders with the understanding needed to manage and lead those who implement the marketing activities; the course provides concepts and processes for business leaders that seek to continue developing through future experiences or coursework in marketing.



The course then focuses on managing processes. Theoretically, it models business functions as a network of actions that convert inputs into outputs. Process design is considered, including the volume and variety of system inputs and outputs - especially with respect to goods and services. Different inventory management and logistic systems are explored. Finally, forecasting and process optimisation are explored, strengthening managers ability to operate with finite resources.

    Application requirements

    Candidates who apply for this course must have either

    • an MQF 6 level degree and at least 3 years of post-qualification experience, including management or supervisory experience;
    • or have at least 7 years of executive business management experience with an MQF 5 qualification.
    • English language competency at an IELTS 6.5 (or equivalent) is required of all applicants.
  • Accreditation: ECTS Accredited (EQF7)
  • Total workload: 75 hours
  • Requires extra purchases (outside texts, etc.): No, all materials included
  • ID verification: Required
  • Admission requirements: Application required
  • Minimum education requirement for students: Undergraduate
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