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Implementation and Product Introduction: B201

Develop strategies for defining and finding 'product/market fit’ - a ‘good market with a product that can satisfy that market’



This course provides students with advanced methods needed to understand how a product will fit into a competitive market, and how to introduce the product into that market. This includes advanced research on the receptiveness of a market to the new product, as well as strategies for defining and finding the market that will be most receptive to the product.



Students consider product introductions with the goal of what Marc Andreesen called ‘product/market fit’ - a ‘good market with a product that can satisfy that market.'



The course trains students to reflect upon and analyse a company’s go-to-market strategy, and it provides students with sophisticated methods of calculating customer acquisition cost, determining customer break-even, and calculating customer lifetime value.

    Application requirements

    Candidates who apply for this course must have either

    • an MQF 6 level degree and at least 3 years of post-qualification experience, including management or supervisory experience;
    • or have at least 7 years of executive business management experience with an MQF 5 qualification.
    • English language competency at an IELTS 6.5 (or equivalent) is required of all applicants.
  • Accreditation: ECTS Accredited (EQF7)
  • Total workload: 250 hours
  • Requires extra purchases (outside texts, etc.): No, all materials included
  • ID verification: Required
  • Admission requirements: Application required
  • Minimum education requirement for students: Undergraduate
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